3 Email Marketing Statements That Make You Go Hhhmm

One prediction from 2005 and two statistics from 2007, these 3 pieces of data regarding email marketing seem to make for 3 plausible reasons for companies and marketers alike to consider email to be just as important as their search, affiliate and social media marketing efforts.

1.) Email marketing is the top online marketing method for retention, above search engine positioning, banner ads, sponsorships and other programs.
– Direct Marketing Association (DMA) (2005)

2.) Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs.
- Shop.org, State of Retailing Online 2007 report (Sept. 2007)

3.) For every dollar spent on Email marketing in 2007, marketers can expect an estimated $48.29 ROI.
- DMA (Direct Marketing Association) (2007)